Wed, May 26|
Sell me! What Sales needs to know about Marketing
Marketing teams sometimes notice animosity from sales teams. Whatever the reason, salespeople, we want to tell you something important: Marketing is your wing person!
Time & Location
May 26, 2021, 8:30 AM – 9:30 AM EDT
About the Event
Join us as Melissa Fisher from F4Marketing covers how marketing can be a sales team’s greatest asset. You will:
- Learn ways of understanding your customer to increase sales
- Discover how to be more efficient with your “selling” time by leveraging marketing
- Get tools on how to better position yourself so your customer will buy instead of you selling them.
Melissa is the Principal and Lead Growth Strategist of F4Marketing LLC, a strategic marketing firm with a strong track record of delivering above-average profits for clients.
Before F4Marketing, Melissa served in executive roles with Mattel Toys, AOL/Time Warner, Limited Brands, UnionsTools/Ames True Temper, and Newell Rubbermaid. She has evolved and grown brands including Disney, Nickelodeon, Razor-Back, Anchor Hocking, and Bath & Body Works.
Melissa is adept at positioning businesses for success through consumer insights, differentiation, and targeting and then growing those businesses with smart PR, social, content, advertising, and promotional strategies. Additionally, Melissa has taught MBAs & undergraduates at both OSU and Otterbein.